MASS APPEALS
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ACQUIRING AND RETAINING DONORS
Successful mass appeals are able to attract new donors and retain current contributors. Working with list managers, PDA focuses on increasing the pool of contributors and the size of their gifts and ensuring current donors are kept updated on your new developments.
DIRECT MAIL CAMPAIGNS
A winning direct mail campaign yields significant income and takes your message public. PDA carefully crafts direct mail pieces that are designed to be opened, read, and returned. We handle all the details, from selecting mailing lists and crafting written and visual materials, to design, printing, and mailing.
• Examples of PDA's Mass Appeal Work •
North American Conference on Ethiopian Jewry
PDA is mining NACOEJ’s extensive direct mail list, searching for donors whose gifts can be upgraded. To date, research has uncovered scores of new leads; strategies are now being developed so that each donor-prospect is approached as effectively as possible.
